Yelp - why estate agents need to be aware

Yelp - the biggest review site of them all - has, until now, focused most of its efforts on the US. Not any more: with its successful IPO this spring, Yelp is using some of its cash mountain to recruit staff to drive its presence in the UK.

Why should estate agents be on the alert?

The answer centres around Yelp users' demographic. They tend to be in the 18-30 age group, students and single young people. In a word: tenants!    

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Yelp's SEO is excellent - Yelp reviews will appear right next to your own listings on Google (as AllAgents' do now) so it will be even more important to ensure that your 'invitation to review' through Dialogue is sent out on time - before they post to Yelp.