Tuesday 9 June 2020

Google scores matter

Here is a very simple example:

GP practice 1:

GP practice 2:

A sign in the window of GP practice 2:

Do we need to say more?

For those of an enquiring mind: we know both these GP practices extremely well - members of staff are registered with both - and there is very little in terms of expertise and service levels to separate them. So why the disparity - and the marked disparity at that - in scores?

The simple answer: surgery 1 has taken reviews seriously, both as a feedback mechanism to help its staff improve the service they provide and they recognise that looking good in reviews and having an impressive Google score ensures new patients have every reason to register with them. Surgery 2 has been entirely passive and has allowed dissatisfied patients' opinions to overwhelm the impression given in search.

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