Google reviews - in Google's own words - are 'making a difference'...
Anyone who writes a review to Google - and millions do every day - used to wonder if anyone ever read them. And so did the businesses that were subject to those reviews!
Well, now that Google reports like this...
...those days of 'living in ignorance' are well and truly behind us. Here's another element of the report...
...and for anyone still labouring under the misapprehension that negative reviews don't get seen that much....
...or that photos don't really matter...
...or that reviews only matter for hotels and restaurants...
Just to really drum it in, that's...
- over 500 people saw a single review of a golf club - since February - so, in just three months
- 2,000 people - yes, two thousand, have seen a negative review of a hire car company - in only four months
- 20,000 people have seen a photograph of a relatively minor tourist attraction - in the last six months
So: a checklist for your business...
- How many reviews have you got? Aim to double that figure in the coming six months
- How many photographs have you got? Same - double up
- How many negative reviews have you got? If that number exceeds two percent of your overall reviews total, then speak to us
- Oh - we nearly forgot - if you are asking your customers to review you anywhere but Google: speak to us!
...and - back to 'making a difference'. How's this for making a difference?
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