Monday 11 July 2016

Great reviews - just how quickly does the news travel?

Reviews are worthless - well, very nearly - if no-one but the business reads them. So are they read?

If you write a review on TripAdvisor they will let you know. This review was written by a HelpHound staffer exactly a week ago:

 Today they received an email from TripAdvisor that contained this:

52 readers in a week - do you think that helped the restaurant? 

At HelpHound we operate a slightly different system. We allow readers to vote a review 'helpful' and then we publish the votes. Here's an example for an estate agent client:

  Click to expand

You can see the number of helpful votes at the bottom. And we reckon that a review has perhaps 10 readers per helpful vote. 

So we think we've answered our question - reviews are read and news does travel - quickly.

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