Estate Agents - Your worst nightmare

You might be thinking "It's Helphound, so it's got to be about reviews. Probably our business getting negative reviews, or even failing to get positive reviews."

Close. But not quite on the money. Here is your worst nightmare:

This is a verified client opinion - of the service provided by one of your competitors, on their own website:

This is a similar review that has been posted onto Google, having first been posted to another competitor's own website: 

This is a competitor's score on their own website (note that the reviews - all 179 of them -  are unarguably from real clients):

 This is what another competitor looks like on Google: 

And what do all these have in common? They are all HelpHound clients and the reviews have been initiated by and generated through Dialogue™.

And there's more; how about how our clients look on their portal microsites?:

So, just maybe, you shouldn't simply be thinking 'Wouldn't it be great if we could look good on our own site and on Google?' but also 'Isn't it vitally important that we look great by comparison with our competitors?'

Food for thought?