Thursday 13 August 2015

Think no-one is looking at you (in a good way!)? Think again

We sometimes meet businesses who are unaware just how many people are looking at them online (and in how many ways). They have all the metrics for their website, but they are only a small part of the story. Let's take a look at an example:

This estate agency is a single office, part of a large national group: they know the number of visits to their own website (it runs into multiple hundreds of individual visits a month - and they're demonstrably not all other agents or idle browsers: these days that kind get all the information they need from a portal):

This information - and the number of views - is on every business's G+ page

But they were more surprised by just how many people were seeing the information Google was harvesting from their G+ page and showing in any relevant searches ('estate agent in [location]' etc.) and then looking at their own webpages:

This played a big part in their decision to adopt Dialogue™. It was crucial to them that they presented the best possible impression on both their own site and on Google

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