Tuesday 25 November 2014

HelpHound for Hotels - the Dialogue™ effect

One of the reasons hotels appreciate Dialogue is the effect it has on the way they are portrayed on TripAdvisor. Here we examine that effect in relation to properties which rank differently in their given locations.

Top hotel in your area / Top 30 hotel in London

Dialogue will get you even more great reviews - to enable you to consolidate your position on TripAdvisor. 

The fact that we can guarantee that more of your guests will write great reviews with Dialogue enables us to confidently make this promise.

It will also enable you to retain the custom of those guests who were not unhappy enough to post a review anywhere on the web, but who may not otherwise have communicated that they might not return. The option to have reviews displayed on your own site to drive direct bookings can also be key.
Top 10 Hotel in your area / Top 100 Hotel in London

As above, with the added bonus of the potential to both consolidate your position and move up the rankings. More great feedback and enhanced guest retention. Less OTA commissions. 

Mid ranked hotel / 100 - 400 ranked hotel in London

Providing the product* is right, Dialogue should enable you to steadily improve your relative ranking and score. and this will happen from day one. Here is an extract from a chart of the performance of a client hotel:

While this chart shows the actual results for a single client, they are replicated across our experience for all clients. The chart illustrates Dialogue's proven ability to generate more positive reviews (5 and 4 star) and less negative reviews (3,2 and 1 star).

Some of you will read the caption and question why we include 3 star reviews under 'negatives' when TripAdvisor call them 'Average'; it is for two reasons: first, TripAdvisor penalise 3 star reviews reasonably heavily when they calculate the CSI so you don't want them for that reason alone and second, most three star reviews are actually pretty damning (and therefore damaging) in their content.

This hurts your ranking as well as bookings

Struggling hotel

Hopeless basket cases excepted, if the will is there then Dialogue will help your TripAdvisor ranking reflect the improvements you are making. 

If you have recently refurbished or made other significant improvements then Dialogue will see that investment reflected quickly.

And finally...

There is not a hotel on the planet that will not look better online with Dialogue. This we absolutely guarantee!

*...the product is right:  If rooms or service have enough issues to leave a significant proportion of guests dissatisfied then we suggest you address these before considering Dialogue. We will be happy to advise if you have any doubts.

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