Good article on 'ReputationOnline' by Tim Norman, sales director of Northern Europe at SDL Web Content Management Solutions, on how bands are embracing social networking to engage with their customers:
"Online customer engagement has become one of the hottest topics of the last 12 months for marketing departments of all businesses, while social media and web 2.0 tools have been heralded as the gateway for attracting and retaining customers. These multiple channels of customer engagement are seen as the holy grail of successful business.
Yet online marketing strategies and techniques still seem to be falling short of consumer expectations.
