Showing posts with label helpful button. Show all posts
Showing posts with label helpful button. Show all posts

Sunday, 18 November 2012

Don't think they're reading about you?

Helpful votes are a good guide to the number of people actually reading a review...

One of our directors wrote a review of a small hotel in France in June this year - the hotel gets about 1 review a week from guests, but just look how many potential guests have read that review in the last four months (and it's now down on page 3 of their TripAdvisor listing). 

He's a bit miserable about the number of 'helpful' votes he's received, but we don't think that's a particular reflection on his review, just a good guide to the proportion of readers who bother to vote (about one in 75).

This is also a good rule of thumb for our clients to apply to their reviews on Dialogue...

Click to enlarge
...on that basis just how many people have read this review on a client's Dialogue module?