Here we describe - briefly - the key aspects of HelpHound for your business. Rarely will any of these not apply; you may have a perfect business, but everyone has imperfect clients/patients/customers. For each point, we will link to a full explanation.
Point 1 - HelpHound will make money for your business
HelpHound will make your business money. Guaranteed. Or your money back. To see how, read this case history, and this - our guarantee. Revenue, net of our fees, will rise.
Point 2 - Now, more than ever before, your review management needs to comply with the law
Selecting which customers to invite to write a review, without allowing all of your customers to do so - see Point 3 - has been illegal for years. The difference today is that the CMA has introduced AI detection, now making it far more likely that any business doing so will be sanctioned
HelpHound will ensure your business makes the most of reviews: Google's, your own or those on a third-party site (or all three), whilst remaining in full compliance with the law. Last month the regulators - the CMA - announced a major ramping up of their efforts to track down and discipline businesses that cherry-pick or gate. Businesses that currently don't have a compliant system in place need to adopt one, urgently.
Point 3 - Compliance means enabling, not actively inviting, every customer to write a review
HelpHound allows all of your stakeholders to write a review, via our moderators, through and to your website, and then on to Google. There are two vital keys here: the first is the word 'allows'. You don't have to actively invite every single stakeholder to write a review, to your website or to Google. Who you invite is entirely up to you. You are fully compliant by dint of having the invitation to write a review permanenently displayed on your website. Our moderators read every review written through that mechanism and refer back to the reviewer, and to you if necessary, if the review contains any errors of fact or wording likely to be misconstrued by anyone relying on it - your future customers - before it is published. Read more about moderation here and here.
Point 4 - Rank right at the top in search
The introduction of Gemini - Google's own AI search tool (on 25 July this year), has meant that a consistent flow of reviews through your own website is now an even more key element of appearing in relevant searches. Out with the old SEO in with the new.
Point 5 - support - humans not bots
HelpHound will support you every step of the way, from initial implementation and training tailored specifically for your own business to day-to-day human support. No bots here! You have received an unfair review? Ask us for advice. Mobilising reviews for marketing and PR? We have dozens of successful examples (see a client on Instagram above). Not sure how to respond to a review? We'll draft one for you. Not enough invitations converting into reviews? We'll have the answer. Not appearing high up in crucial local searches? We'll provide advice.
And finally...
Besides our guarantee, we have no contract period for clients (see our fee scale here). so the risk for your business is next to non-existent. It is tempting to say - se we will say it! - the only risk a business runs is not experiencing the uplift HelpHound membership will bring.
That's it - in a nutshell. The next step? Speak to one of us here at HelpHound.
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