Readers, especially lately, may have gained the impression that we are not Trustpilot's No. 1 fan. So we thought we'd give you an ex...

We asked Gemini the kind of question any sensible business owner or CMO might reasonably ask as a first step (we have intentionally avoided ...

Is there a day when we don't come across another wheeze? Look at this advertisement on the London Underground... ...and what do we see? ...

As promised, the Competition & Markets Authority ('CMA') has begun its action to make reviews more useful for consumers, in a wo...

  Let's paint the current picture: there are two kinds of business on Google: The one that selectively invites its happiest customers to...

What could be so 'secret'? The business invites reviews, and HelpHound moderates them to, as far as possible, eliminate factually in...