Most B2B businesses will tell you - publicly or privately - that many (most?) of their best customers come thanks to referrals from their bu...

First, let us define what we mean by a 'sensitive' business, or rather let this potential client define it for us... "If you ar...

Despite what their marketing may say - the review sites now play second fiddle to Google , big time. Google dominates... in search in visibi...

How many businesses pitch to you without it? Whether face-to-face, on their website or in an email, you are left saying 'Yes, I get it, ...

What, exactly, is 'deflection'? In short, it is when a business uses a flawed review management system that impacts its Google score...

Yet again the regulators have seen fit to step in - this time in relation to fake reviews, specifically those posted to Google. It is time w...

After Google's announcement to schools in the UK and Ireland... We published our i nitial response last Monday. Since then , we have sp...