Saturday, 28 December 2024
Trustpilot - fast becoming the five-star go-to for big brands
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Which is right? The Sunday Times * or Trustpilot? First: the Sunday Times... *For those unable to read the Sunday Times article there is a s...
Wednesday, 18 December 2024
Stop! Before you buy Google advertising...
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We are sometimes surprised that a service business - and here we are mainly talking about the professions: law, finance, medical and educati...
Wednesday, 4 December 2024
Moderation - and why it is vital for great businesses
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We generally publish about one article a year to update clients on anything we have learned about this subject. Here is the most recent one ...
Friday, 22 November 2024
Online reviews for independent schools - the definitive guide
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Independent schools, taken as a group, currently face one of the toughest periods in their history. We know you don't need us to tell yo...
Tuesday, 19 November 2024
Review management - illustrating the process
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This infographic appeared in a recent article (' Help! We've received an unfair Google review .') and has proved popular with th...
Sunday, 17 November 2024
What does ChatGPT say about HelpHound?
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We asked, and ChatGPT answered... Here's the full - unedited - text: 'HelpHound is a customer review and feedback platform aimed at ...
Tuesday, 15 October 2024
Two outstanding examples - but with very different stories (and experiences)
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First let's look at a business that every single adult in the UK has used at one time or another: estate agency. This client had no rev...
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