The simple answer? Yes, if you are selling clothing or white goods. Consumers will buy a shirt or a toaster that scores 4 out of 5. But for...

Which? on 28 July... Whose responsibility is this?  Let's look at the stakeholders one by one... the consumer All these sites' term...

The most recent article on here is entitled ' Online reviews - the basics '.  We commend it to you if you have fifteen minutes to sp...

A new client reminded us that some people are still on first base regarding reviews and that we haven't written a 'beginners guide...

That's how we were described by a client's head office - writing to one of their branch offices - just last week. It's an intere...

Google came in for criticism in the Sunday Times this week - rightly or wrongly - that it is returning irrelevant sites for given searches ...

It's a while since we focussed on us! So here's a reminder for clients - some of whom may be unaware of all the services we provide ...