Tuesday, 23 November 2021
Why you should respond to all your reviews
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The overwhelming majority of businesses still don't respond to their reviews. In this article we will address just why it is so importan...
Wednesday, 3 November 2021
Have your cake and eat it!
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This flyer was sent out by a business this week... What a pity. Let us explain: how much more powerful would that have been had the busine...
Friday, 29 October 2021
Time for review stars to go?
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. Stars - they're great shorthand when you're looking for a business, no? Would you like a simple answer? Here it is: YES. For busi...
Monday, 11 October 2021
Reviews: the future
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If you wonder whether the world of online reviews has evolved very far from the primeval swamp of fakery that existed at the outset of Web 2...
Wednesday, 6 October 2021
Trustpilot - Which? highlights areas that should be of concern to any business, and the regulator
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On the face of the statement in the strapline - beginning 'In May...' - you would think a business would be crazy not to join Trustp...
Tuesday, 5 October 2021
Results
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For a long time we knew that having great reviews - on Google and on a business's own website - was good news for a business, and cer...
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