Friday, 30 October 2020
Respond to reviews - there's so much to gain for so little effort
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Is yours one of the 92% of businesses that do not currently respond to online reviews? Read on... In few areas of review management are so m...
Wednesday, 28 October 2020
How seriously do some businesses take their reputations? And what solutions do they employ?
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This article was prompted by this photo taken through a business's shop window by one of our staffers on their way home from work one ni...
Wednesday, 30 September 2020
Can consumers trust review sites (2)?
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This story was run by most of the media last weekend: Here's the link to the Times' report (here's the Mail as well) So we lo...
Tuesday, 15 September 2020
How misleading are review scores?
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Courier services are ubiquitous these days, and we all - as consumers - have our own horror stories, but what about the businesses that rely...
You don't need to leave reviews out of your marketing mix
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Stockbroker and wealth manager Charles Stanley has invested heavily in a multi-media marketing and advertising campaign it is calling 'C...
Tuesday, 25 August 2020
Reviews are vital if you want to rank in search
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We make no apologies for banging this drum again. Not only are reviews - those hosted on your own website and Google reviews - valued by yo...
Friday, 21 August 2020
Inviting customers to write reviews direct to Google is unwise
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Unwise? More like positively suicidal from a business's point-of-view. Here's a case history. What did the business do (wrong)? The...
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