More and more - especially now that so many have so much more time on their hands and have become so much more careful with their money (and...

We heard it again today:  "Why can't we just invite happy customers to post reviews?" And it's a perfectly reasonable ques...

We are very proud indeed of what we have achieved for our clients, so here's our pitch: Let us run through it phrase by phrase: 1.  ...

Review solutions are sold not bought. And one of the biggest 'sellers' currently in the marketplace is Trustpilot. Here is a how bus...

Which is more impressive (bear in mind the people the businesses we have used as examples in this chapter are attempting to impress those th...

Here is a very simple example: GP practice 1: GP practice 2: A sign in the window of GP practice 2: Do we need to...

Why targets? Because, as with so many other aspects of business management, without targets management and staff can easily 'forget'...