First, the simple answer: never, ever, offer a reward to a customer for a review. At best your motives may be misconstrued, at worst you wil...

The simple answer: Yes! But before you rush off to your web designer let's first look at the whys and wherefores.  Free review syste...

We have learned a lot by being locked down and forced to be away from our day-to-day jobs... men don't need to change their razor blad...

We will begin this section with a challenge: find us a business outside the hospitality sector with more than a hundred reviews on Google th...

Everyone reckons, quite understandably, that they know their own customers and will have a pretty accurate handle on how they will react to ...

Simple answer? On your own website and on Google, unless you are in a niche business sector with an overwhelmingly dominant specialist revie...

Behind this question invariably lurks that dreaded emotion:  fear. A perfectly rational fear born out of the experience of reading reviews o...