Friday, 6 July 2018
Hotels - OTA commission or PPC?
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Adam Raphael's latest article on the GHG blog - always good value - focuses on the behaviour of the OTAs. But he also asks a pertinen...
Tuesday, 3 July 2018
Mid-year update
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What a first half of the year it has been - and so much to report to you all. 2018 is going to go down in web history as the year... G...
Sunday, 1 July 2018
Why do the restaurant multiples ignore the power of reviews?
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Last time it was Jamie's Italian , this time it is the Casual Dining Group Regular readers will have seen this topic covere...
Friday, 29 June 2018
Don't - whatever the pressures - do this...
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We never miss an opportunity to bang the drum about complying with the CMA rules - rightly, as I am sure any reasonable person would agree ...
Friday, 22 June 2018
'Falling to Four' - the inevitable consequence of unmoderated review management
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As regular readers will now, at HelpHound we like to coin a phrase ('resolution', 'deflection', 'review management'...
Tuesday, 19 June 2018
Reviews: CONTENT counts
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Because of the way we consume reviews - first the headline score, then that score against competing businesses, then the number of reviews...
Friday, 15 June 2018
Google ban Review Gating. Hooray!
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The recent important change to Google's content policy For years now we have sometimes been frustrated by our inability t...
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