Tuesday, 8 May 2018
Why scoring 4 on Google is simply not enough
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Google allocates a score to every business on the planet, from 0 to 5 ('0' for businesses with no reviews - for reasons better known...
Friday, 4 May 2018
Reviews - back to Basics
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It is sometimes difficult for us - steeped in reviews and review management as we are - to remind oursleves that not everyone else on the pl...
Wednesday, 2 May 2018
Humberts estate agents in administration - why no effort with Google reviews?
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You might be mistaken for thinking that a business that was short of revenue might pull out all the marketing stops - especially ones th...
Tuesday, 1 May 2018
The bulls**t job phenomenon - HelpHound takes up the gauntlet
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The premise of David Graeber's essay (a viral phenomenon which has been read by more than a million people and has now been expande...
Review 'aggregators' - and why they are the wrong solution
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What is an 'aggregator'? An aggregator simply displays reviews from all over the web - usually Google and all the reviews sites - on...
Monday, 30 April 2018
Reviews sites on the rack at the BBC
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Radio 5 Live Investigates devoted an hour to reviews sites on Sunday morning. While they initially focused on fake reviews and the comm...
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