Tuesday, 30 September 2014

Product reviews - are they worthwhile?

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Our answer? Not always (from the consumers' point-of-view). Why? The reviewers may not be qualified  They review their latest car/ca...
Monday, 29 September 2014

It's all about the future - winning the 'Reviews Race'

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Businesses rightly plan for the future, and expect us to do so for their review management. This, of course, involves constantly re-evaluati...

George Clooney's wedding hotel - or 'Just how much damage can a single negative review do?'

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Before the web, in those dark days when today's newspaper (review) was tomorrow's chip wrapper, there used to be a saying: "All...
Wednesday, 10 September 2014

Yelp - it's legal to manipulate reviews!

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Small business owners in the US recently took Yelp to court, alleging extortion - and lost. That, in itself, is not earth shattering ne...
Monday, 1 September 2014

Google My Business: No-one's looking for reviews any more

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Because they don't have to! Google is now showing reviews to your potential customers every time they search; whether that search is s...
Tuesday, 26 August 2014

Yelp reviews and reviewers - they ARE different

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Yelp is much more of a 'community' than TripAdvisor (or any other review site for that matter). A significant part of the respo...
Saturday, 23 August 2014

Do you remember Bebo?

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Or: 'Take Google reviews seriously - NOW' Another corker of a prediction that the Daily Mail would probably pr...