Thursday, 31 July 2014
Pubs and reviews - strategic thinking in 2014
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This article was prompted by a tweet.... Fair enough, you might think; well done for encouraging trade. But wait: this pub is right sla...
Hotels - are you getting your four a week?
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This arrived by email from TripAdvisor today... Sounds a lot doesn't it? Until we remind ourselves that there are currently 1073 h...
Wednesday, 30 July 2014
Using Facebook to engage with guests - a cautionary tale
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Those in hospitality thinking that Facebook may be a viable alternative to TripAdvisor might like to delve deeper into this story ( Warning...
Tuesday, 29 July 2014
Dialogue™ - welcome consumer feedback - all the time
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This Or this? We all welcome customer feedback, don't we? Do we really welcome all the cus...
The really probing questions answered
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The question that lurks unspoken behind almost all the following questions is "Does our business really need Dialogue?" After you...
Monday, 28 July 2014
Responding to negative reviews - a template for hoteliers
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Even the Ritz! The one- or two-star review - one of the many banes of a hotelier's life. If you are a client, these will have redu...
Sunday, 20 July 2014
Review Management defined
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Over the past handful of years Review Management has emerged as a professional branch of marketing. Here we define this new (but essential) ...
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