Wednesday, 29 May 2013
Dialogue and Contract Bookings
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Almost all the noise on the web focuses on individual travellers and their interaction with reviews, but what about your other sources of bu...
TripAdvisor 'Review Express' gets a hotel a 'Killer Review'
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You can be number 1 in your location, but that won't stop a ' killer review ' harming your business. Last month TripAdvisor laun...
Tuesday, 28 May 2013
Getting reviews - a little bird told me...
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Dialogue + email = great reviews... Dialogue + email + prompt card = more great reviews Here's an example from a client who uses ju...
Friday, 24 May 2013
The importance of responding to reviews
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Couldn't wait to get to 100? A locksmith in San Francisco issued a press release yesterday, proud that they had received 95 five...
Wednesday, 22 May 2013
Managing reputational risk
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All prudent businesses manage risk. It's part of the daily role of management. The risk that sales forecasts won't be met; t...
Yelp - issues with their filter
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This is not an issue confined to Yelp - TripAdvisor has a secret algorithm by which it determines a hotel's ranking too. We think this c...
Tuesday, 21 May 2013
Light relief - TripAdvisaargh!
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You may have noticed that Yahoo bought Tumblr for $1.1bn yesterday . Some may be asking 'What's Tumblr?' We'll leave the br...
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