tag:blogger.com,1999:blog-4125437380285444886.post841008199180527486..comments2023-09-20T10:20:32.098+01:00Comments on HelpHound Blog: Dialogue - managing OUT the negativesHelpHoundhttp://www.blogger.com/profile/17916939226336003753noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4125437380285444886.post-60420567782815622732013-07-09T11:15:38.334+01:002013-07-09T11:15:38.334+01:00Thanks for this Ben - there has been a lot of rese...Thanks for this Ben - there has been a lot of research conducted in this area, but the complex matrix makes it difficult to precisely quantify results. So my reply is going to be subjective...<br /><br />1. A negative review hurts smaller establishments disproportionately, by remaining on the front page of the site - TripAdvisor/Yelp/G+ for longer<br />2. Negatives are taken into account when scores and rankings are calculated<br />3. Scores and rankings impact, certainly in the hospitality industry, on rates<br /><br />So - the answer is that we cannot precisely apply a formula (yet!) but common sense tells us that any mechanism (like Dialogue) which can maximise positives and minimise negatives must have financial benefits.<br />HelpHoundhttps://www.blogger.com/profile/17916939226336003753noreply@blogger.comtag:blogger.com,1999:blog-4125437380285444886.post-37735675318373418622013-05-08T14:03:19.179+01:002013-05-08T14:03:19.179+01:00Thanks for this post - do you have any statistical...Thanks for this post - do you have any statistical information about the cost in terms of reduced pricing premiums that hotels can suffer if they receive a 1* review? I have seen some of the individual examples on this blog and in the media, but I wonder what the overall cost of a bad review on Tripadvisor is. Since HelpHound is making such a big difference to the number of poor reviews that are published, it would be interesting to quantify the value to a typical client.Ben Brabynhttps://www.blogger.com/profile/04460114698722349540noreply@blogger.com